The development and current trends of digital marketing and relationship marketing research
Dung Le , Tuyet-Mai Nguyen , Sara Quach , Park Thaichon , Vanessa Ratten
| Year of publication: |
2021
|
|---|---|
| Authors: | Le Dung ; Nguyen, Mai ; Quach, Sara ; Thaichon, Park ; Ratten, Vanessa |
| Published in: |
Developing digital marketing : relationship perspectives. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-349-9. - 2021, p. 1-18
|
| Subject: | Digital marketing | relationship marketing | online relationship marketing | relationship perspectives | technology | digital technologies | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Marketing | Social Web | Social web | Digitalisierung | Digitization | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-348-220211001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012585544