The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
Year of publication: |
July-September 2018
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Authors: | De Jans, Steffi ; Vanwesenbeeck, Ini ; Cauberghe, Veroline ; Hudders, Liselot ; Rozendaal, Esther ; Reijmersdal, Eva A. van |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 3, p. 255-269
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Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kinder | Children |
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