The development of local marketing knowledge within joint ventures : an analysis of the performance of Belgian multinationals in China
Daniel van den Bulcke and Haiyan Zhang
| Year of publication: |
2006
|
|---|---|
| Authors: | Van den Bulcke, Daniel ; Zhang, Haiyan |
| Published in: |
International marketing ; Vol. III. - London [u.a.] : SAGE. - 2006, p. 22-41
|
| Subject: | Joint Venture | Joint venture | Multinationales Unternehmen | Transnational corporation | Belgisch | Belgian | Marketing | Wissen | Knowledge | Auslandsinvestition | Foreign investment | Belgien | Belgium | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410904