The development of Kansei-based work events scale
Nor Hafizah Ibrahim, Zafir Khan Mohamed Makhbul, Abu Hanifah Ayob, Anitawati Mohd Lokman
| Year of publication: |
2023
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|---|---|
| Authors: | Nor Hafizah Ibrahim ; Zafir Khan Mohamed Makhbul ; Ayob, Abu H. ; Mohd Lokman, Anitawati |
| Published in: |
The South East Asian journal of management. - [Jawa Barat] : Management Research Center (MRC), ISSN 2355-6641, ZDB-ID 3071129-0. - Vol. 17.2023, 1, Art.-No. 4, p. 75-97
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| Subject: | Work Events | Positive Events | Negative Events | Emotions | Kansei Engineering | Kawakita Jiro Method | Emotion | Event-Marketing | Event marketing | Sportveranstaltung | Sport event | Großveranstaltung | Big event |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/seam.v17i1.1304 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014261287