The development of media models in advertising : an anthology of class. articles
Year of publication: |
1986
|
---|---|
Other Persons: | Craig, C. S. (contributor) |
Published in: | |
Publisher: |
New York [u.a.] : Garland |
Subject: | Mediaplanung | Mathematisches Modell | Aufsatzsammlung | Medien | Werbung |
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Broadbent, Simon, (1979)
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Jugenheimer, Donald W., (1980)
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Advertising media : creative planning in media selection
Brown, Lyndon O., (1957)
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Repetition effects over the years : an anthology of classic articles
Craig, C. S., (1986)
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Douglas, Susan P., (1995)
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