The different effects of dis-satisfier, satisfier and delighter attributes : implications for Oktoberfest and beer festivals
Robert J. Harrington, Burkhard von Freyberg, Michael C. Ottenbacher, Laura Schmidt
| Year of publication: |
October 2017
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| Authors: | Harrington, Robert J. ; Freyberg, Burkhard von ; Ottenbacher, Michael C. ; Schmidt, Laura |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 24.2017, p. 166-176
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| Subject: | Oktoberfest | Beer tourism | Attributes | Satisfiers | Dis-satisfiers | Delighters | Moderated regression | Bier | Beer | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Brauerei | Brewery | Großveranstaltung | Big event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2017.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011810775