The differential impact of new product development "make/buy" choices on immediate and future product quality : insights from the automobile industry
Kartik Kalaignanam, Tarun Kushwaha, & Tracey A. Swartz
| Year of publication: |
November 2017
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|---|---|
| Authors: | Kalaignanam, Kartik ; Kushwaha, Tarun ; Swartz, Tracey A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 6, p. 1-23
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| Subject: | new product development | make/buy | immediate product quality | future product quality | Produktqualität | Product quality | Produktentwicklung | New product development | Kfz-Industrie | Automotive industry | Innovation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.14.0305 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011776885