The digital economy and advertising diffusion models : Critical mass and the Stalling equilibrium
Gustav Feichtinger, Dieter Grass, Richard F. Hartl, Peter M. Kort, Andrea Seidl
| Year of publication: |
2024
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|---|---|
| Authors: | Feichtinger, Gustav ; Grass, Dieter ; Hartl, Richard F. ; Kort, Peter M. ; Seidl, Andrea |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 318.2024, 3 (1.11.), p. 966-978
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| Subject: | Critical mass | Network effects | Optimal control | OR in marketing | Netzwerkökonomik | Network economics | Theorie | Theory | Werbung | Advertising | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2024.05.043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048236