The digital multinational : navigating the new normal in global business
Satish Nambisan and Yadong Luo ; foreword by Conny Braams
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Nambisan, Satish ; Luo, Yadong |
| Other Persons: | Braams, Conny (preface) |
| Publisher: |
Cambridge, Massachusetts : The MIT Press |
| Subject: | Multinationales Unternehmen | Transnational corporation | Innovation | Globalisierung | Globalization | Digitalisierung | Regionalisierung |
| Description of contents: |
"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"--
Table of Contents [gbv.de]
|
| Extent: | xiv, 246 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-262-04632-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797979