The digital pivot : exploring credit card and E-payment utilization in direct-to-consumer U.S. agriculture
| Year of publication: |
2025
|
|---|---|
| Authors: | Malone, Trey ; Thomsen, Amanda |
| Published in: |
Journal of small business strategy. - Murfreesboro, TN : Middle Tennessee State University, ISSN 2380-1751, ZDB-ID 2472054-9. - Vol. 35.2025, 2, p. 52-66
|
| Subject: | Electronic Payment Systems | Consumer Behavior | Farmers' Markets | Agricultural Marketing | Technology Adoption | Konsumentenverhalten | Consumer behaviour | Elektronisches Zahlungsmittel | Electronic payment | USA | United States | Kreditkarte | Credit card | Innovationsakzeptanz | Innovation adoption | Zahlungsverkehr | Payment transactions | Agrartechnik | Agricultural technology | Ambulanter Handel | Itinerant trade | Electronic Commerce | E-commerce |
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