The digital sales transformation featured by precise retail marketing strategy
Year of publication: |
2019
|
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Authors: | Zhu, Guoan ; Gao, Xue |
Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 7.2019, 1, p. 72-76
|
Subject: | Digital Marketing Mode | Retailing | Precision Marketing | Big data | Sustainable development | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Big Data | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Nachhaltige Entwicklung |
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