The digital self and customer loyalty : from theory to virtual reality
Jared Bischoff, Orie Berezan, Lorenzo Scardicchio
| Year of publication: |
2019
|
|---|---|
| Authors: | Bischoff, Jared ; Berezan, Orie ; Scardicchio, Lorenzo |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 7.2019, 4, p. 220-233
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| Subject: | Customer loyalty | Digital self | Electronic word-of-mouth | Extended self | Object attachment | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Digitale Dienste | Web-based service | Kundenbindung | Customer retention | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-019-00065-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129491