The digital, the classic, the subtle, and the alternative
Peeter Verlegh, Hilde Voorveld, Martin Eisend (Eds.)
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Verlegh, Peeter (ed.) ; Voorveld, Hilde (ed.) ; Eisend, Martin (ed.) |
| Institutions: | ICORIA <Veranstaltung> <13., 2014, Amsterdam> (contributor) ; Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Werbung | Advertising | Werbeträger | Advertising media | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XII, 406 Seiten Illustrationen, Diagramme 210 mm x 148 mm, 0 g |
|---|---|
| Series: | Advances in advertising research. - Wiesbaden : Springer Gabler, ZDB-ID 2563227-9. - Vol. Vol. 6 |
| Conferences: | International Conference on Research in Advertising (ICORIA) ; 13 (Amsterdam) : 2014.06.26-28 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. zahr. Beitr. 201508 |
| ISBN: | 978-3-658-10557-0 ; 3-658-10557-7 ; 978-3-658-10558-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012878635