The dimensions of storytelling by retail salespeople
David A. Gilliam, Karen E. Flaherty and Steven W. Rayburn
| Year of publication: |
2014
|
|---|---|
| Authors: | Gilliam, David A. ; Flaherty, Karen E. ; Rayburn, Steven W. |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 2, p. 231-241
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| Subject: | story | narrative | personal selling | sales communication | influence tacties | rapport | Narrative Methode | Narrative method | Verkaufspersonal | Salespeople | Verkauf | Selling | Einzelhandel | Retail trade | Marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367004