The diminishing halo effect : celebrities and negative events in marketing
Yuanyuan (Gina) Cui, Patrick van Esch, Brad Eskridge, Cleone Ladlow, Gavin Northey
| Year of publication: |
2025
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|---|---|
| Authors: | Cui, Yuanyuan ; Van Esch, Patrick ; Eskridge, Brad ; Ladlow, Cleone ; Northey, Gavin |
| Published in: |
Business horizons. - Stamford, Conn. [u.a.] : Jai Press, ISSN 0007-6813, ZDB-ID 2013871-4. - Vol. 68.2025, 2, p. 181-195
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| Subject: | Halo effect | Celebrity marketing | Influencer marketing | Negative events | Recovery | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2024.10.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015325150