The discount is unfair : egocentric fairness in risky discounts
Sungchul Choi; Sang-June Park; Chun Martin Qiu; Mike Stanyer
| Year of publication: |
2013
|
|---|---|
| Authors: | Choi, Sungchul ; Park, Sang-june ; Qiu, Chun ; Stanyer, Mike |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 39.2013, p. 32-43
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| Subject: | Promotional methods | Pricing | Risky discounts | Scratch and save | Egocentric fairness | Ambiguous price promotions | Gerechtigkeit | Justice | Rabatt | Rebate | Diskontierung | Discounting | Theorie | Theory | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Experiment | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235614