The dive and disruption of successful current products : measures, global patterns, and predictive model
Javier Palacios Fenech and Gerard J. Tellis
| Year of publication: |
January 2016
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|---|---|
| Authors: | Fenech, Javier Palacios ; Tellis, Gerard J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 33.2016, 1, p. 53-68
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| Subject: | Produktlebenszyklus | Product life cycle | Schrumpfende Märkte | Declining markets | Marktanteil | Market share | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536440