The dose makes the poison : dynamic pricing strategies and their influence on consumers
Prof. Dr. Thomas Rudolph, Gianluca Scheidegger, Elias Barth, Dr. Marc Linzmajer
| Year of publication: |
2019
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|---|---|
| Authors: | Rudolph, Thomas ; Scheidegger, Gianluca ; Barth, Elias ; Linzmajer, Marc |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 36.2019, 5, p. 22-31
|
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103865