The double-edged sword effect of awe of nature on consumers' new product choice
Wumei Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Wumei |
| Subject: | Awe of beautiful nature | Awe of threatening nature | Double-edged sword effect | New product choice | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Produktentwicklung | New product development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-07-2022-0076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014515907