The double-edged sword of envy : effects of envy type and regulatory focus on consumer decision-making
Rajat Roy, Fazlul K. Rabbanee and Diana Awad and Vishal Mehrotra
| Year of publication: |
2024
|
|---|---|
| Authors: | Roy, Rajat ; Rabbanee, Fazlul K. ; Awad, Diana ; Mehrotra, Vishal |
| Subject: | Behavioural sciences | Buyer behaviour | Envy | Participative pricing | PIF | PWYW | Regulatory focus | Social media | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Neid | Verhalten | Behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2022-0214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047515