The double-edged sword of intricate idea enactment in product development
Fiona Schweitzer, Robert Mai
| Year of publication: |
2021
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|---|---|
| Authors: | Schweitzer, Fiona Maria ; Mai, Robert |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 392-402
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| Subject: | 3D visualization | Backfire effect | Creative self-efficacy | Idea enactment | Idea generation | Product innovation | Kreativität | Creativity | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation | Kreativitätstechnik | Creativity technique | Visualisierung | Visualization | Vorschlagswesen | Employee suggestion system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581624