The drivers and boundaries of consumer switching from full-length to derivative condensed content
Tin Trung Nguyen, Ekant Veer, Paul W. Ballantine
| Year of publication: |
2025
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|---|---|
| Authors: | Tin Trung Nguyen ; Veer, Ekant ; Ballantine, Paul W. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 86.2025, Art.-No. 104341, p. 1-13
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| Subject: | Derivative content | Push-pull-mooring | Recap video | Short content | Snack culture | Switching | User-generated content | Uses and gratifications | Derivat | Derivative | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104341 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441890