The drivers of customer and corporate profitability : modeling, measuring, and managing the causal relationships
Year of publication: |
2000
|
---|---|
Authors: | Epstein, Marc J. ; Kumar, Piyush ; Westbrook, Robert A. |
Published in: |
Advances in management accounting : a research annual. - Bingley : Emerald, ISSN 1474-7871, ZDB-ID 1161550-3. - Vol. 9.2000, p. 43-72
|
Subject: | Rentabilität | Profitability | USA | United States | Kausalanalyse | Causality analysis | Beziehungsmarketing | Relationship marketing |
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