The drivers of customer satisfaction, trust, commitment, and loyalty among Chinese consumers
Yun Chu, Arturo Z. Vasquez-Parraga and Jianyu Ma
| Year of publication: |
2021
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|---|---|
| Authors: | Chu, Yun ; Vásquez Párraga, Arturo ; Ma, Jianyu |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 15.2021, 6, p. 807-821
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| Subject: | Chinese customer loyalty | commitment | Mian Zi (face) | Ren Qing (reciprocal obligation) | satisfaction | systems | trust | Kundenzufriedenheit | Customer satisfaction | China | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Mitarbeiterbindung | Employee retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2021.118775 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012694581