The dual opening to brand heritage in family businesses
Year of publication: |
2013
|
---|---|
Authors: | Blombeck, Anna ; Brunninge, Olof |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 18.2013, 3, p. 327-346
|
Subject: | Brand heritage | Branding | Corporate communication | Corporate identity | Family business | History | Family firms | Germany | Sweden | Familienunternehmen | Deutschland | Markenführung | Brand management | Schweden | Öffentlichkeitsarbeit | Public relations | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Unternehmensgeschichte | Business history | Markenimage | Brand image |
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