The dual roles of trust and risk in sport consumer decision-making in social commerce : an information adoption model
Weisheng Chiu, Heetae Cho, and Hui Mei Chua
| Year of publication: |
2023
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| Authors: | Chiu, Weisheng ; Cho, Heetae ; Chua, Hui Mei |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 32.2023, 4, p. 267-283
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| Subject: | information adoption model | perceived risk | perceived trust | purchase intention | social commerce | sporting goods | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Social Web | Social web | Risiko | Risk | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.324.122023.01 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014475744