The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Year of publication: |
January 2016
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Authors: | Crass, Dirk ; Czarnitzki, Dirk ; Toole, Andrew A. |
Publisher: |
Leuven : KU Leuven, Faculty of Economics and Business |
Subject: | Brand Equity | Firm Profitability | Intellectual Property Rights | Trademarks | Immaterialgüterrechte | Intellectual property rights | Markenrecht | Trademark law | Markenimage | Brand image | Rentabilität | Profitability | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Markenartikel | Brand |
Extent: | 1 Online-Ressource (circa 35 Seiten) Illustrationen |
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Series: | MSI. - Leuven : [Verlag nicht ermittelbar], ZDB-ID 2397378-X. - Vol. MSI_1602 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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