The dynamics and entrepreneurship of advertising in India
Year of publication: |
2011
|
---|---|
Authors: | Bhatia, Tej K. ; Bhargava, Mukesh |
Published in: |
Advertising in developing and emerging countries : the economic, political and social context. - Farnham : Gower, ISBN 978-0-566-09174-2. - 2011, p. 139-154
|
Subject: | Werbung | Advertising | Ländlicher Raum | Rural area | Außenwerbung | Outdoor advertising | Indien | India |
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