The dynamics of brand equity, co-branding and sponsorship in professional sports
Howard Frederick and Sandeep Patil
Year of publication: |
2010
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Authors: | Frederick, Howard ; Patil, Sandeep |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 7.2010, 1/2, p. 44-57
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