The easier you get it, the less you cherish it? : research on the influence of coupon issuing methods on consumers from the perspective of psychological ownership
Zhenpeng Yu, Hui Zeng, Liaogang Hao
| Year of publication: |
2023
|
|---|---|
| Authors: | Yu, Zhenpeng ; Zeng, Hui ; Hao, Liaogang |
| Subject: | expected regret | Participatory promotions | psychological ownership | quantity scarcity | willingness to use coupons | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Persönlichkeitspsychologie | Personality psychology | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2021.1921153 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338630