The econonomics of private label pricing and channel coordination
Year of publication: |
1999
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Authors: | Cotterill, Ronald W. |
Published in: |
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]. - Heidelberg : Physica-Verlag, ISBN 3-7908-1192-0. - 1999, p. 39-60
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Subject: | Handelsmarke | Store brand | Preismanagement | Pricing strategy | Lieferantenmanagement | Supplier relationship management | Marktstruktur | Market structure | Lebensmittelhandel | Food trade | Ernährungsindustrie | Food industry | Theorie | Theory |
Extent: | Graph. Darst |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
Language: | English |
Notes: | In: Vertical relationships and coordination in the food system |
Source: | ECONIS - Online Catalogue of the ZBW |
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