The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Year of publication: |
July 2017
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Authors: | Kunkel, Thilo ; Funk, Daniel C. ; Lock, Daniel |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 4, p. 317-332
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Subject: | brand architecture | brand associations | brand relationship | sport league | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Sportmarketing | Sports marketing | Markenimage | Brand image | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Fußball | Football |
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