The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Ramkumar Janakiraman, Joon Ho Lim, & Rishika Rishika
| Year of publication: |
March 2018
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|---|---|
| Authors: | Janakiraman, Ramkumar ; Lim, Joon Ho ; Rishika, Rishika |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 2, p. 85-105
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| Subject: | customer data breach | data vulnerability | multichannel retailing | natural experiment | difference-in-differences | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | IT-Kriminalität | IT crime | Datenschutz | Data protection | Kundendaten | Customer data | Experiment | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Datensicherheit | Data security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.16.0124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011810267