The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data
| Year of publication: |
2009
|
|---|---|
| Authors: | Clark, C. ; Doraszelski, Ulrich ; Draganska, Michaela |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 7.2009, 2, p. 207-236
|
| Publisher: |
Springer |
| Subject: | Advertising | Brand awareness | Perceived quality | Dynamic panel data methods |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005016316