The Effect of Advertising on Pharmaceutical Innovation
Year of publication: |
2007
|
---|---|
Authors: | Kwong, Winghan ; Norton, Edward |
Published in: |
Review of Industrial Organization. - Springer. - Vol. 31.2007, 3, p. 221-236
|
Publisher: |
Springer |
Subject: | Advertising | Entry | Innovation | Pharmaceuticals | Research and development |
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