The effect of age, gender and education level on customer evaluations of retail furniture store atmospheric attributes
Year of publication: |
2015
|
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Authors: | Yildirim, Kemal ; Cagatay, Kubulay ; Hidayetoğlu, Mehmet Lütfi |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 8, p. 712-726
|
Subject: | Customer characteristics | Store atmosphere | Salesperson behaviour | Store image | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Verkaufspersonal | Salespeople | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Geschlecht | Gender | Textilhandel | Textile distribution | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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