The effect of alcohol consumption and contextual cues on the evaluation of new brands of alcoholic beverages at the POS
Year of publication: |
2020
|
---|---|
Authors: | Khandeparkar, Kapil ; Motiani, Manoj |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-9
|
Subject: | Alcohol priming | Bundling | Categorisation | Enhancement effect | Alkoholkonsum | Alcohol consumption | Alkoholpolitik | Alcohol policy |
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