The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions
Mauro Luis Gotsch, Florian Gasser
| Year of publication: |
2025
|
|---|---|
| Authors: | Gotsch, Mauro Luis ; Gasser, Florian |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2370 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333891