The effect of awareness and perceived risk on the technology acceptance model (TAM) : mobile banking in Yemen
Year of publication: |
2018
|
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Authors: | Mutahar, Ahmed M. ; Norzaidi Mohd Daud ; Thurasamy Ramayah ; Isaac, Osama ; Aldholay, Adnan H. |
Published in: |
International journal of services and standards. - Olney : Inderscience, ISSN 1740-8849, ZDB-ID 2178797-9. - Vol. 12.2017/2018, 2, p. 180-204
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Subject: | mobile banking | TAM | technology acceptance model | perceived risk | awareness | intention to use mobile banking services | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Mobile Business | Mobile business |
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