The effect of brand extensions on parent-brand relationship quality
Year of publication: |
2009
|
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Authors: | Neale, Larry ; Baazeem, Thamer ; Bougoure, Ursula |
Publisher: |
ANZMAC |
Subject: | Marketing not elsewhere classified | Branding | Brand Extensions | Brand Relationships Quality |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Notes: | Neale, Larry, Baazeem, Thamer, & Bougoure, Ursula (2009) The effect of brand extensions on parent-brand relationship quality. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Monash University, Melbourne, Victoria. |
Source: | BASE |
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