The effect of brand loyalty and loss aversion on competitive trade-in strategies
Qin Zhou, Kum Fai Yuen and Yusen Ye
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhou, Qin ; Yuen, Kum Fai ; Ye, Yusen |
| Subject: | brand loyalty | dynamic pricing | loss aversion | price discrimination | trade-in promotions | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentreue | Brand loyalty | Preisdifferenzierung | Price discrimination | Risikoaversion | Risk aversion | Prospect Theory | Prospect theory | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2021.1933423 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013352646