The effect of categorization on goal progress perceptions and motivation
Year of publication: |
2020
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Authors: | Sharif, Marissa A. ; Woolley, Kaitlin |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2020, 4, p. 608-630
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Subject: | goal progress | motivation | categorization | persistence | Motivation | Leistungsmotivation | Work motivation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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