The effect of color and self-view priming in persuasive communications
Ioannis Kareklas, Darrel D. Muehling, Skyler King
| Year of publication: |
2019
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|---|---|
| Authors: | Kareklas, Ioannis ; Muehling, Darrel D. ; King, Skyler |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 98.2019, p. 33-49
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| Subject: | Self-construal | Color associations | Congruency | Processing fluency | Implicit Association Test (IAT) | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Kognition | Cognition | Sozialpsychologie | Social psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.01.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012007158