The effect of conference brand knowledge on attendee behaviors
| Year of publication: |
2006-11-21
|
|---|---|
| Authors: | Lee, Jin-Soo |
| Publisher: |
Kansas State University |
| Subject: | Attendee-based brand equity | Brand association | Brand trust | Brand knowledge | Business Administration | Marketing | Recreation |
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Thesis |
| Language: | English |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10009464099