The effect of consumer motivations on purchase intention of online fashion : sharing platform
Jessica Won, Bo-Young Kim
| Year of publication: |
2020
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| Authors: | Won, Jessica ; Kim, Bo-Young |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 6, p. 197-207
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| Subject: | Online Sharing Platform | Consumer Motivation | Consumer Attitude | Purchase Intention | Fashion Industry | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Kaufmotiv | Consumer motivation | Social Web | Social web | Electronic Commerce | E-commerce | Bekleidungsindustrie | Clothing industry | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no6.197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012667869