The effect of consumers' affective engagement on their personal data disclosure on social media
Sigitas Urbonavicius, Linda D. Hollebeek, Agnė Simanavičiūtė
| Year of publication: |
2025
|
|---|---|
| Authors: | Urbonavicius, Sigitas ; Hollebeek, Linda D. ; Simanavičiūtė, Agnė |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 4, p. 1613-1629
|
| Subject: | affective engagement | consumer engagement | negotiated exchange | personal data disclosure | reciprocal exchange | relationship marketing | social exchange theory | social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory | Datenschutz | Data protection | Online-Marketing | Internet marketing | Unternehmenspublizität | Corporate disclosure |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015456503