The effect of corporate reputation on customer loyalty in the Ghanaian banking industry : the role of country-of-origin
Deli Dotse Gli, Ernest Yaw Tweneboah-Koduah, Raphael Odoom and Prince Kodua
| Year of publication: |
2024
|
|---|---|
| Authors: | Gli, Deli Dotse ; Tweneboah-Koduah, Ernest Yaw ; Odoom, Raphael ; Kodua, Prince |
| Published in: |
African journal of economic and management studies. - Bradford : Emerald, ISSN 2040-0713, ZDB-ID 2551402-7. - Vol. 15.2024, 1, p. 73-87
|
| Subject: | Corporate credibility | Corporate reputation | Corporate social responsibility | Country-of-origin | Customer loyalty | Product quality | Relationship marketing | Signalling theory | Firmenimage | Beziehungsmarketing | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Produktqualität | Bank | Signalling | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AJEMS-12-2022-0492 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519796