The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Cheryl-lyn Ngoh, Christopher Groening
| Year of publication: |
2022
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|---|---|
| Authors: | Ngoh, Cheryl-lyn ; Groening, Christopher |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-16
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| Subject: | Consumer shopping behavior | COVID-19 pandemic | Latent profile analysis | Multichannel consumer segmentation | Store elimination | Konsumentenverhalten | Consumer behaviour | Coronavirus | Vertriebsweg | Distribution channel | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Online-Handel | Online retailing | Epidemie | Epidemic | Wirkungsanalyse | Impact assessment | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366368