The effect of customer asset strategies on acquisition performance in business-to-government markets
Shuai Yan, Ju-Yeon Lee, Brett W. Josephson
| Year of publication: |
2024
|
|---|---|
| Authors: | Yan, Shuai ; Lee, Ju-Yeon ; Josephson, Brett W. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 3, p. 789-814
|
| Subject: | Acquisition performance | Artificial Intelligence | Business-to-government (B2G) | Government customer expansion | Government customer penetration | Übernahme | Takeover | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00955-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047963