The effect of customer-centric green supply chain management on operational performance and customer satisfaction
Year of publication: |
March 2016
|
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Authors: | Chavez, Roberto ; Yu, Wantao ; Feng, Mengying ; Wiengarten, Frank |
Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 25.2016, 3, p. 205-220
|
Subject: | customer pressure | green supply chain management | operational performance | customer satisfaction | Lieferkette | Supply chain | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Umweltmanagement | Environmental management |
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